AWS Deeprace

WEB DESIGN PITCH
Website homepage for BUMN DeepRacer Challenge 2023 featuring a robotic race car and event details.

A pitching project for AWS DeepRacer, an AI robot competition organized by AWS, in collaboration with BUMN (Badan Usaha Milik Negara), Indonesia’s Ministry of State-Owned Enterprises. The event was planned to be held in Indonesia.

The proposed design features a futuristic AI theme aligned with the competition concept, incorporating AWS brand colors and visual elements.

Digital collage of event pages with dark purple background, featuring titles, countdown timer, registration forms, and promotional content for a competition related to autonomous racing cars, machine learning, and community engagement.

User Journey

A flowchart illustrating the user journey for signing up on the BUMN DeepRacer website. It shows the sequence of pages: home page, registration page, sign-in page, sign-up page, and new home page, with annotations describing actions like clicking buttons and filling out forms.
A flowchart illustrating the user journey for signing up on the BUMN DeepRacer website. It shows the sequence of pages: home page, registration page, sign-in page, sign-up page, and new home page, with annotations describing actions like clicking buttons and filling out forms.

Creative Credits: 

Client: AWS Deeprace
Agency: North Creative
Creative Director: Albert Filemon & Andry Tj
Art Director: Margareta
Graphic Designer: Agung S. Passa