Bank Rakyat Indonesia

KEY VISUAL CONCEPT PITCH

The key visual for Bank BRI’s 129th anniversary campaign pitch explored a bold visual direction inspired by the theme Bergerak Menuju Pembaruan.

Dynamic ribbon forms and energetic compositions symbolize forward momentum, progress, and continuous transformation, creating a cohesive visual identity adaptable across multiple campaign touchpoints.

Burda Indonesia billboard with people jumping in front of a light blue background, the number '120' in large colorful numbers, and text in Indonesian promoting financial services with the BRI bank logo.
A blue TransJakarta bus with colorful advertisements and digital displays, traveling on a city street with a crosswalk shown in the foreground and a modern building in the background.
A promotional poster for BRI bank showing happy people shopping and walking with shopping bags, with vibrant orange and blue swooshes, and text in Indonesian about financial promotion.

Creative Credits: 

Client: BRI (Bank Rakyat Indonesia)
Agency: AdsOn Asia
Creative Business Director: Angel Roberty
Account Manager: Rizkita Andarini
Account Executive: Indah Alya
Copywriter: Pradhaneswara V
Art Director: Margareta