Eileen Grace Indonesia
Brand Visual Direction | Social Media & E-commerce Design | Photoshoot Art DirectionEileen Grace is a leading Taiwanese jelly mask brand that expanded its presence in Indonesia through social media and e-commerce platforms. The visual identity was adapted across Instagram, Shopee, and Tokopedia to create a cohesive and engaging brand experience tailored to the local market.
On Instagram, the visual direction evolved through multiple moodboard explorations that established the overall aesthetic, typography, color palette, and content system.
Photoshoots were art-directed to create a consistent visual language across social media, supported by styling, photography, and post-production.
Across e-commerce platforms, promotional banners, campaign assets, and storefront visuals reinforced the brand identity while supporting ongoing marketing initiatives. Product photography and image refinement ensured a consistent visual experience and clear communication across promotional touchpoints.
Creative Credits:
Client: Eileen Grace Indonesia
Agency: Rocketindo
Head of Design: Nicko Fernandes
Graphic Designer: Margareta