Eileen Grace Indonesia

Brand Visual Direction | Social Media & E-commerce Design | Photoshoot Art Direction

Eileen Grace is a leading Taiwanese jelly mask brand that expanded its presence in Indonesia through social media and e-commerce platforms. The visual identity was adapted across Instagram, Shopee, and Tokopedia to create a cohesive and engaging brand experience tailored to the local market.

Young women enjoying skincare products and masks, with text in Indonesian describing facial treatments and skincare routines.
A collage of four pictures showing women applying skincare products and one picture of a woman with a black face mask. The collage features various skincare bottles and jars, with some women holding dropper bottles and applying serum. The background is mainly white. One picture has a caption mentioning a 'whitecast'.

On Instagram, the visual direction evolved through multiple moodboard explorations that established the overall aesthetic, typography, color palette, and content system.

Photoshoots were art-directed to create a consistent visual language across social media, supported by styling, photography, and post-production.

Advertisement for skincare masks and products featuring a woman applying a masking product on her face, with text indicating 50% off and free Black Jelly Mask with purchase.
Instagram screenshot of Eileen Grace Official Shop promoting skincare products, featuring a woman with mud masks on her face, holding containers of jelly masks, with text highlighting product benefits like alcohol-free, paraben-free, and BPOM approved.

Across e-commerce platforms, promotional banners, campaign assets, and storefront visuals reinforced the brand identity while supporting ongoing marketing initiatives. Product photography and image refinement ensured a consistent visual experience and clear communication across promotional touchpoints.

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Creative Credits: 

Client: Eileen Grace Indonesia
Agency: Rocketindo
Head of Design: Nicko Fernandes
Graphic Designer: Margareta