Meta Growth Summit 2026
Creative Direction | Event Visual Design | Collateral DesignMeta Growth Summit Singapore is a practitioner-led event designed for performance marketers, growth leaders, creative professionals, and agency partners navigating cross-border growth.
The project involved developing the event's visual concept and key visual, translating the creative direction into the stage design, entrance arch, and supporting event collateral to deliver a cohesive on-site brand experience.
Entrance Arch
& Stage Design
Concept
Designed a unified entrance and stage system anchored by a single custom arch. The arch was built as 8ft fluorescent acrylic pillars in Meta blue and pink with LED edge lighting.
The same design was used as a gateway at the entrance and to flank the main stage, creating a cohesive journey from arrival to keynote. The stage was kept intentionally simple due to venue restrictions, letting the LED screen remain the hero while the twin arches provided brand presence and visual continuity throughout the venue.
Final Outcome
Ray-Bans Activation
Concept
The experience removes complexity and allows visitors to immediately understand the value of wearable AI through direct interaction.
By demonstrating familiar real-world use cases, attendees can quickly discover how Meta AI fits naturally into their daily lives and experience the technology first-hand.
The simple station-based format also enables high throughput, minimal staffing requirements and efficient event execution.
Final Outcome
Event Results
Physical
3
59%
107
187
Check-In
RSVP
Attendance rate compared to RSVP
Walk-In
Virtual
RSVP
Check-In
17
84
20%
-
Attendance rate compared to RSVP
Walk-In
127
Total Attendees
Creative Credits:
Client: Meta Singapore
Agency: MOI Global
Senior Event Manager: Suzanna Tan
Event Manager: Jeslyne Ang
Art Director: Jeffrey Mooi
Designer: Margareta