MOI Global

Brand Guideline Development |  Multi-Channel Brand Rollout | Layout System Design | Presentation Template Design

This project focuses on the implementation phase of the agency’s rebranding, translating the new visual identity into a cohesive and scalable system across various touch points. The scope included developing brand application tools such as presentation templates, document layouts, and a structured brand guideline to ensure consistency and usability across teams.

Person taking a selfie with a smartphone, wearing sunglasses, a hat, a black shirt, and tan shorts, standing outdoors with blue sky and trees visible in the background.
PDF cover featuring two women laughing together, with bold text stating 'The B2B Agency That's Not-So-B2B' and a logo reading 'MOI GLO BAL' in the top left corner.
Two young women with short hair, one with blonde and the other with red hair, laughing and smiling together. They are close together, and the background shows a neutral indoor setting.
Close-up of a smiling woman with dark skin, gray hair, red lipstick, showing white teeth, wearing colorful beads around her neck.
Close-up of a smiling person with curly hair. Overlaid text reads: "The B2B Agency That's Not So B2B" and has hashtags #notsoB2B at the bottom.
Close-up of a person's face with an overlay of yellow hexagonal shapes and colorful lighting, and text that reads 'Turn heads with transformative B2B events & experiences.'

MOI Global’s visual system is built around bold, oversized typography that creates immediate impact. Layouts begin from the far left, with logos or graphic windows providing visual balance, while a clear hierarchy guides readers from the headline to supporting content and imagery.

Rooted in a modern B2B mindset, the design approach prioritizes what customers want to buy rather than how the brand wants to sell.

AdobeStock_374927289 copy.jpg
AdobeStock_530894580 copy.jpg
AdobeStock_1380373763 copy.jpg
AdobeStock_1393393448 copy 2.jpg
AdobeStock_1573889731 copy.jpg
AdobeStock_1538022247 copy.jpg
AdobeStock_759938117 copy.jpg

Creative Credits: 

Client: MOI Global
Agency: MOI Global
Creative Director: Michael Christodoulou
Designer: Margareta, Issie Debnam, Bayu Krismawan
Motion Designer: Faraz Akbar