Mollifix Indonesia

Brand Visual Direction | Social Media & E-commerce Design | Photoshoot Art Direction

Mollifix is a Taiwanese sportswear brand focused on activewear designed for everyday movement and lifestyle. The brand’s visual identity was adapted across social media and e-commerce platforms through photography and digital content, combining fashion-inspired aesthetics with the energy of an active lifestyle.

The visual direction balanced editorial fashion and sportswear, with model-driven imagery at the center of the brand experience. Art direction covered styling, composition, photography, and post-production, creating cohesive content that reflected Mollifix’s modern, active, and lifestyle-focused identity.

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Creative Credits: 

Client: Mollifix Indonesia
Agency: Rocketindo
Head of Design: Nicko Fernandes
Graphic Designer: Margareta