Mollifix Indonesia

Brand Visual Direction | Social Media & E-commerce Design | Photoshoot Art Direction

Mollifix is a Taiwanese sportswear brand focused on activewear designed for everyday movement and lifestyle. The brand’s visual identity was adapted across social media and e-commerce platforms through photography and digital content, combining fashion-inspired aesthetics with the energy of an active lifestyle.

A collage of fitness and workout clothing and accessories, including sports bras, leggings, dumbbells, and a woman doing yoga. Text overlays in Indonesian provide tips on fitness, such as how to reduce arm fat, the importance of full coverage sports bras, and choosing comfortable, non-slip workout wear.
A collage of images featuring activewear, including sports bras and leggings, with women exercising and close-up shots of the clothing in various colors such as black, gray, purple, and maroon.

The visual direction balanced editorial fashion and sportswear, with model-driven imagery at the center of the brand experience. Art direction covered styling, composition, photography, and post-production, creating cohesive content that reflected Mollifix’s modern, active, and lifestyle-focused identity.

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Creative Credits: 

Client: Mollifix Indonesia
Agency: Rocketindo
Head of Design: Nicko Fernandes
Graphic Designer: Margareta