Nabati Richeese
with RIIZE
Concept Development & Storyboarding | Post-Production OversightNabati is launching a campaign for its two most popular flavors, Richoco and Richeese, under the umbrella of “Nabati Universe,” combining playful storytelling with bold, imaginative visuals to connect with younger audiences.
The campaign brings this universe to life by showcasing fan-favorite flavors and featuring K-pop group RIIZE as the Richeese ambassadors, with K-pop-inspired dance and performance woven into the TVC.
Richeese Land transformed the Richeese product range into a vibrant amusement park filled with playful attractions and adventurous experiences. Through themed rides, memorable story moments, and a carefully crafted story flow, the concept established the foundation for a fun and engaging TVC.
Storyboard Development
Created rough storyboard sketches to visualize the narrative, key scenes, and flow of the Nabati Universe experience, serving as a visual guide for the production team to develop the final storyboard.
Ride Naming
Developed playful names for the rides within the Nabati Universe, inspired by Richeese product names to build its immersive world and personality.
Short Video
Creative Credits:
Client: Nabati
Agency: AdsON Asia
Creative Business Director: Angel Roberty
Creative Group Head: Rizqa Aulia
Art Director: Margareta
Account Manager: Rizkita Andarini
Account Executive: Indah Alya
Copywriter: Pradhaneswara V
Production House: D Production