Nabati Richeese

with RIIZE

Concept Development & Storyboarding  |  Post-Production Oversight

Nabati is launching a campaign for its two most popular flavors, Richoco and Richeese, under the umbrella of “Nabati Universe,” combining playful storytelling with bold, imaginative visuals to connect with younger audiences.

The campaign brings this universe to life by showcasing fan-favorite flavors, featuring K-pop group RIIZE as the Richeese ambassadors.

Richeese Land transformed the Richeese product range into a vibrant amusement park filled with playful attractions and adventurous experiences. Through themed rides, memorable story moments, and a carefully crafted story flow, the concept established the foundation for a fun and engaging TVC.

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Creative Credits: 

Client: Nabati
Agency: AdsON Asia
Creative Business Director: Angel Roberty
Creative Group Head: Rizqa Aulia
Art Director: Margareta
Account Manager: Rizkita Andarini
Account Executive: Indah Alya
Copywriter: Pradhaneswara V
Production House: D Production