Nabati Richoco
with aespa
Concept Development & Storyboarding | Post-Production OversightNabati is launching a campaign for its two most popular flavors, Richoco and Richeese, under the umbrella of “Nabati Universe,” combining playful storytelling with bold, imaginative visuals to connect with younger audiences.
The campaign brings this universe to life by showcasing fan-favorite flavors and featuring K-pop group aespa as the Richoco ambassadors, with a dedicated jingle performed by the group and a signature pose developed specifically for the TVC. It introduces “Richoco Land.”
Richoco Land transformed the Richoco product range into a futuristic chocolate-inspired world. Through imaginative environments, distinctive world-building, and a carefully crafted story flow, the concept established the foundation for a fun and memorable TVC.
Storyboard Development
Created rough storyboard sketches to visualize the narrative, key scenes, and flow of the Nabati Universe experience, serving as a visual guide for the production team to develop the final storyboard.
Signature Pose
Created a signature pose for aespa as a recognizable campaign gesture, designed to be used across the TVC and campaign photography.
Short Video
Creative Credits:
Client: Nabati
Agency: AdsON Asia
Creative Business Director: Angel Roberty
Creative Group Head: Rizqa Aulia
Art Director: Margareta
Account Manager: Rizkita Andarini
Account Executive: Indah Alya
Copywriter: Pradhaneswara V
Production House: D Production