Nabati Richoco

with aespa

Concept Development & Storyboarding  |  Post-Production Oversight

Nabati is launching a campaign for its two most popular flavors, Richoco and Richeese, under the umbrella of “Nabati Universe,” combining playful storytelling with bold, imaginative visuals to connect with younger audiences.

The campaign brings this universe to life by showcasing fan-favorite flavors, featuring K-pop group aespa as the Richoco ambassadors. It introduces “Richoco Land.”

Richoco Land transformed the Richoco product range into a futuristic chocolate-inspired world. Through imaginative environments, distinctive world-building, and a carefully crafted story flow, the concept established the foundation for a fun and memorable TVC.

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Creative Credits: 

Client: Nabati
Agency: AdsON Asia
Creative Business Director: Angel Roberty
Creative Group Head: Rizqa Aulia
Art Director: Margareta
Account Manager: Rizkita Andarini
Account Executive: Indah Alya
Copywriter: Pradhaneswara V
Production House: D Production