SH-RD Indonesia
Brand Visual Direction | Social Media & E-commerce Design | Photoshoot Art DirectionSH-RD is an international Taiwanese haircare brand with a premium positioning. The brand’s visual identity was adapted across Instagram, Shopee, and Tokopedia to create a cohesive and elevated digital experience while maintaining consistency across social media and e-commerce platforms.
On Instagram, the visual direction established a clean and premium aesthetic through a cool-toned palette accented by subtle greys and SH-RD’s signature green.
Photoshoots were art-directed to ensure every visual, from styling and photography to post-production, aligned with the brand’s refined identity.
Across e-commerce platforms, promotional banners, campaign assets, and storefront visuals supported ongoing marketing initiatives through clear communication and a strong visual hierarchy. Seasonal campaigns introduced refreshed visual themes while maintaining a consistent brand experience across marketplace touchpoints.
Creative Credits:
Client: SH-RD Indonesia
Agency: Rocketindo
Head of Design: Nicko Fernandes
Graphic Designer: Margareta