SH-RD Indonesia

Brand Visual Direction | Social Media & E-commerce Design | Photoshoot Art Direction

SH-RD is an international Taiwanese haircare brand with a premium positioning. The brand’s visual identity was adapted across Instagram, Shopee, and Tokopedia to create a cohesive and elevated digital experience while maintaining consistency across social media and e-commerce platforms.

Collage of skincare and haircare products with images of women showcasing hair treatments and a list of factors for hair health.
Various bottles of SH-RD hair care products including shampoo and conditioner with images of women with long, shiny black hair and floral accessories, along with some jewelry and hair care instructions in different languages.

On Instagram, the visual direction established a clean and premium aesthetic through a cool-toned palette accented by subtle greys and SH-RD’s signature green.

Photoshoots were art-directed to ensure every visual, from styling and photography to post-production, aligned with the brand’s refined identity.

Collection of beauty and hair care products, including shampoo, conditioner, protein cream, and skincare items arranged on a fabric with decorative accessories and a mirror.
Advertisement for SH-RD hair care products, including shampoo, cream, and serum, with buy one get six free offer, on Shopee Indonesia.

Across e-commerce platforms, promotional banners, campaign assets, and storefront visuals supported ongoing marketing initiatives through clear communication and a strong visual hierarchy. Seasonal campaigns introduced refreshed visual themes while maintaining a consistent brand experience across marketplace touchpoints.

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Creative Credits: 

Client: SH-RD Indonesia
Agency: Rocketindo
Head of Design: Nicko Fernandes
Graphic Designer: Margareta