Skechers Foamies

CAMPAIGN KEY VISUAL

The Skechers Foamies SS24 key visual, featuring brand ambassador Cha Eun-woo, captures a relaxed summer lifestyle through a calm poolside setting.

The creative direction, composition, and styling highlight the lightweight comfort of Skechers Foamies, while the fresh, minimal aesthetic reinforces the brand’s effortless summer appeal and premium lifestyle image.

Early composition exploration to establish the visual direction, layout, and product placement prior to the final production.

Composition

A young man sitting by a pool, wearing green Skechers foam clog shoes and a green T-shirt with white shorts. An oversized image of a green foam clog shoe is displayed, with palm trees and a bright blue sky in the background. The text reads 'A Breeze of Comfort' and includes the Skechers logo and the signature of brand ambassador Cha Eun-woo.
Young man in green Skechers shirt and beige shorts sitting on a ledge with palm trees in the background, holding his knee, and wearing green camouflage Skechers shoes, with water and the words "A Breeze of Comfort" in the foreground.
A young woman wearing a green Skechers foamies shoe, sitting on a white surface with palm trees in the background, promoting the shoes' comfort.

Final Key Visual

A young man sitting on the edge of a pool wearing a green Skechers t-shirt, white shorts, and green camouflage Crocs, with palm trees and a blue sky in the background. Text on the image includes 'Foamies Skechers' and 'A Breeze of Comfort'.

Creative Credits: 

Client: Skechers SEA
Agency: AdsOn Asia
Creative Business Director: Angel Roberty
Account Manager: Rizkita Andarini
Account Executive: Indah Alya
Copywriter: Pradhaneswara V
Creative Group Head: Rizqa Aulia
Art Director: Margareta