Skechers Foamies
CAMPAIGN KEY VISUALThe Skechers Foamies SS24 key visual, featuring brand ambassador Cha Eun-woo, captures a relaxed summer lifestyle through a calm poolside setting.
The creative direction, composition, and styling highlight the lightweight comfort of Skechers Foamies, while the fresh, minimal aesthetic reinforces the brand’s effortless summer appeal and premium lifestyle image.
Early composition exploration to establish the visual direction, layout, and product placement prior to the final production.
Composition
Final Key Visual
Creative Credits:
Client: Skechers SEA
Agency: AdsOn Asia
Creative Business Director: Angel Roberty
Account Manager: Rizkita Andarini
Account Executive: Indah Alya
Copywriter: Pradhaneswara V
Creative Group Head: Rizqa Aulia
Art Director: Margareta