Skechers is a global lifestyle and performance footwear brand known for combining style with everyday comfort, offering versatile designs that support modern, on-the-go lifestyles.

In the Fall/Winter 2024 campaign for Southeast Asia, featuring brand ambassador Cha Eun-woo, Skechers introduces the Uno shoes through a magazine-inspired visual approach that highlights their “true comfort” and easy slip-on design. The film captures a youthful and adaptable style, showing how the Uno seamlessly fits into different looks and everyday moments, tailored for the Southeast Asian market.

From early concept development and storyboarding to on-set creative supervision and post-production, every stage of the campaign was carefully crafted to deliver a cohesive visual story.