Skechers The UNO

Slip into effortless style with Cha Eun-woo

Concept Development & Storyboarding  |  On-Set Creative Supervision  | Post-Production Oversight

Skechers is a global lifestyle and performance footwear brand known for combining style with everyday comfort, offering versatile designs that support modern, on-the-go lifestyles.

In the Fall/Winter 2024 campaign for Southeast Asia, featuring brand ambassador Cha Eun-woo, Skechers introduces the Uno shoes through a magazine-inspired visual approach that highlights their “true comfort” and easy slip-on design. The film captures a youthful and adaptable style, showing how the Uno seamlessly fits into different looks and everyday moments, tailored for the Southeast Asian market.

From early concept development and storyboarding to on-set creative supervision and post-production, every stage of the campaign was carefully crafted to deliver a cohesive visual story.

The concept explores the pressure to fit in through the way we dress, act, and express ourselves. With the effortless freedom of Skechers Slip-ins, The UNO becomes a symbol of moving beyond expectations and choosing your own way. The campaign celebrates individuality and the confidence to stand out on your own terms.

Visual Development

Keyframes developed to establish the key visual moments, composition, and overall visual direction of the TVC. These frames were used as a visual guide for the production team to further develop into the final storyboard.

Window display with a white mannequin in a glass case, shoes on pedestals, Skechers logo on a black sign, and a wall-mounted light fixture.
Close-up of a gray sneaker with layered design, worn with gray socked foot, against a plain background. Text overlay reads "Skechers Hands Free Slip-ins."
Close-up of a young man with dark hair looking to the side against a plain background.
A person is breaking a glass door while jumping inside a building, with debris flying. The door has a sign that reads "Free Yourself" and the building has a Skechers logo.
A pair of white Nike sneakers with black and gray accents, worn by someone in gray sweatpants, overlaid on a blue background with torn paper edges. The image features text that reads 'BREAK THROUGH' and 'with TRUE COMFORT'.
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Creative Credits: 

Client: Skechers SEA
Agency: AdsON Asia
Creative Business Director: Angel Roberty
Account Manager: Rizkita Andarini
Account Executive: Indah Alya
Copywriter: Pradhaneswara V
Creative Group Head: Rizqa Aulia
Art Director: Margareta